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An Example of a Company Exhibiting Blue-Ocean Thinking Is ________

Question 45

Multiple Choice

An example of a company exhibiting blue-ocean thinking is ________.


A) Amazon's digital music download services
B) a Starbucks opening in the same vicinity of an independent coffee house
C) Nike's brand image of the "swoosh"
D) Whirlpool's full line of medium-priced appliances supported by good service
E) the first digital tablet iPad released by Apple

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