PepsiCo Conducts a Survey of Coca-Cola Drinkers to Assess the Pepsi's

Multiple Choice

PepsiCo conducts a survey of Coca-Cola drinkers to assess the Pepsi's and Coke's strengths and weaknesses in product qualities valued by both company's target customers.PepsiCo is using a(n) ________.

A) innovative market analysis
B) global marketing strategy
C) competitive marketing strategy
D) customer value analysis
E) blue ocean strategy