Imagine That You Are Trying to Promote a New Type

Multiple Choice

Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are high in the need for cognition. What type of persuasive communication would you deliver?

A) a message with several high-quality arguments
B) a message that appeals to their feelings
C) a message given by a very attractive speaker
D) a balanced message containing both high-quality and low-quality arguments