Technology Is Used to Do All of the Following EXCEPT

Multiple Choice

Technology is used to do all of the following EXCEPT ____________ in relational marketing.

A) identify and build a database of current and potential customers
B) handle discrepancies between order requests
C) deliver differentiated messages based on consumers' characteristics and preferences
D) track each relationship to monitor the cost of acquiring the consumer and the lifetime value of the resulting purchases
E) all of the above are ways technology is used in relational marketing