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Match the Term with Its Definition

Question 104

Multiple Choice

Match the term with its definition.
-A technique that places different prices on a range of products or services to reflect the benefits to the customer of parts of the range


A) average pricing
B) follow-the-leader pricing strategy
C) freemium strategy
D) markup pricing
E) penetration pricing strategy
F) prestige pricing
G) price lining strategy
H) price skimming strategy
I) product line pricing
J) variable pricing strategy

Correct Answer:

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