Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-A technique that sets lower than normal prices to hasten market acceptance of a product or service or to increase market share

A) average pricing
B) follow-the-leader pricing strategy
C) freemium strategy
D) markup pricing
E) penetration pricing strategy
F) prestige pricing
G) price lining strategy
H) price skimming strategy
I) product line pricing
J) variable pricing strategy