Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-The individual processes that give meaning to the stimuli confronting consumers

A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups