Match the Term with Its Definition

Multiple Choice

Match the term with its definition.
-Behavioral patterns and values that characterize a group of consumers in a target market

A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups