Multiple Choice
Which of the following is NOT part of the market analysis component of a marketing plan?
A) A customer profile
B) A SWOT analysis
C) An actual sales forecast
D) A detailed discussion of the major benefits to customers provided by the product and/or service
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Match the term with its definition.<br>-Specific characteristics
Q44: Match the term with its definition.<br>-A group
Q45: Sales forecasts are typically expressed in dollars
Q46: When designing and testing a questionnaire, an
Q47: Consumer orientation is put into practice by
Q49: A consumer-oriented philosophy is used more often
Q50: Marketing research should be viewed as a
Q51: The logic behind selecting the company _
Q52: Creators Plus, a modest-size manufacturer of quality
Q53: Inexpensive personal computer software is now available