When Designing and Testing a Questionnaire, an Entrepreneur Should

Multiple Choice

When designing and testing a questionnaire, an entrepreneur should

A) pretest a questionnaire by administering it to a small sample of respondents who are representative of the group to be surveyed.
B) ask the more sensitive questions near the beginning of the questionnaire.
C) ask questions that relate both directly and indirectly to the issue under consideration.
D) ask more multiple-choice questions than open ended-questions, as respondents are more likely to answer multiple-choice questions.