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    Exam 7: The Marketing Plan
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    In Preparing a Sales Forecast, It Is Desirable to Include
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In Preparing a Sales Forecast, It Is Desirable to Include

Question 110

Question 110

Multiple Choice

In preparing a sales forecast, it is desirable to include forecasts covering the "most likely," "best-case," and "_____" scenarios.


A) rapidly shifting
B) pessimistic
C) predominant
D) worst-case

Correct Answer:

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