Multiple Choice
The name of a new business should
A) be simple, memorable, and descriptive of the benefit provided by the product or service.
B) be simple, memorable, and descriptive of the product or service.
C) include the family name of the founder and be descriptive of the product or service.
D) be simple and memorable, and include the name of the founder.
Correct Answer:
Verified
Correct Answer:
Verified
Q101: Match the term with its definition.<br>-The parameters
Q102: At a minimum, the price of a
Q103: Marketing research is defined as the gathering,
Q104: Why would a small business conduct less
Q105: The _ marketing philosophy is the most
Q107: Forecasting is used less frequently by small
Q108: Match the term with its definition.<br>-The division
Q109: What are the problems with secondary data
Q110: In preparing a sales forecast, it is
Q111: An entrepreneur with a strong background in