Mark Is the Owner of Delectable Delights, a Specialty Store

Multiple Choice

Mark is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit baskets. After a recent analysis of the competitive environment, Mark concluded that three distinct consumer segments exist for his products: A, B, and C consumers. In an effort to maximize the effectiveness of his strategy, Mark has decided to limit his efforts to fulfilling the needs of A consumers. He is employing a _____ strategy.

A) multisegmentation
B) selective
C) focus
D) concentration