Miriam Opened a Yarn Craft Store in Her Small Town

Multiple Choice

Miriam opened a yarn craft store in her small town based on her personal interests and hobbies. There were no competitors locally; the merchandise was readily available; and she had the initial capital to open the store. Yet her business failed. Too few customers visited her store. What was Miriam's fatal flaw?

A) The merchandise was patent protected.
B) Miriam could not raise enough capital.
C) Miriam lacked industry knowledge.
D) Miriam ignored market limitations.