Drs James and Janet Baker Saw That Many People Experienced

Multiple Choice

Drs. James and Janet Baker saw that many people experienced difficulty and frustration when typing, particularly from physical disabilities, so they invented a voice recognition software to allow users to talk to the computer. Their idea resulted in Dragon NaturallySpeaking, a popular talk-to-type software application. Which of the following suggestions for generating business ideas describes how the Bakers conceived their startup?

A) Borrow from existing product and service ideas.
B) Combine two businesses to create a market opening.
C) Begin with a problem in mind.
D) Recognize a popular trend, and ride the wave.