At Fantastic Flavors,a Large Regional Chain of Candy Stores,employees from Marketing,design,production,and

Multiple Choice

At Fantastic Flavors,a large regional chain of candy stores,employees from marketing,design,production,and finance work in a cross- functional group to save time and money in the new- product development process.Fantastic Flavors uses a(n) approach.

A) team- based new- product development
B) sequential new- product development
C) innovation management system
D) consumer composite
E) customer- centered new- product development