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    Principles of Marketing Study Set 7
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    Exam 9: Developing New Products and Managing the Product Life Cycle
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    Profits Rise During the Growth Stage of the PLC Because
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Profits Rise During the Growth Stage of the PLC Because

Question 111

Question 111

True/False

Profits rise during the growth stage of the PLC because promotion costs are spread over a large volume and unit manufacturing costs fall.

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