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It's What's Hip,a Chain of 18 Music and CD Stores,has

Question 43

Multiple Choice

It's What's Hip,a chain of 18 music and CD stores,has discovered that carrying a weak product during the decline stage of the PLC can be very costly to a firm,and not just in profit terms.Which one of these is NOT likely to be one of those costs?


A) frequent price and inventory adjustment
B) negatively affects the company's reputation
C) requires too much focus on new- product development
D) takes up much of management's time
E) requires advertising and sales force attention

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