Big Moose Toys Is a Market Pioneer Introducing a Modern

Multiple Choice

Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose,a character from an animated television series originally broadcast in the '50s and '60s.The company's version of Rocky the Flying Squirrel,another character from the show,targeted to baby boomers was a strong success.They need to make the new launch strategy for Bullwinkle consistent with the intended .

A) brand extension
B) product position
C) prototype
D) fad
E) pricing