P&G Introduced Its Duncan Hines Ready- To- Spread Frosting in a Small

Multiple Choice

P&G introduced its Duncan Hines ready- to- spread frosting in a small geographic area.When General Foods became aware of the product,it rushed to market its own Betty Crocker ready- to- spread frosting,which eclipsed the Duncan Hines product introduction.General Foods was able to enter the stage of the new- product development process before P&G could.

A) business analysis
B) screening
C) idea generation
D) product concept development
E) commercialization