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  3. Study Set
    Principles of Marketing Study Set 7
  4. Exam
    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    When Sales of a Product Falter During the PLC,a Company
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When Sales of a Product Falter During the PLC,a Company

Question 78

Question 78

True/False

When sales of a product falter during the PLC,a company can take several approaches.The more common ones are to modify the marketing mix,modify the product,or modify the market.

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