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    Principles of Marketing Study Set 7
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    Exam 9: Developing New Products and Managing the Product Life Cycle
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    Because Names,labels,and Colors May Not Easily Translate from One Country
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Because Names,labels,and Colors May Not Easily Translate from One Country

Question 16

Question 16

Multiple Choice

Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess _.


A) the product life cycle
B) packaging
C) styles
D) market rollout
E) product standardization

Correct Answer:

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