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    Principles of Marketing Study Set 7
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    Exam 9: Developing New Products and Managing the Product Life Cycle
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    Malibu Beach Parties Finds That the Tastes and Preferences of Its
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Malibu Beach Parties Finds That the Tastes and Preferences of Its

Question 18

Question 18

True/False

Malibu Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past.The manager should constantly look for external ideas from customers,suppliers,and the competition.

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