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    Principles of Marketing Study Set 3
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    Exam 9: New-Product Development and Product Life Cycle Strategies
  5. Question
    Provide the Major Sources of External New-Product Ideas and Explain
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Provide the Major Sources of External New-Product Ideas and Explain

Question 99

Question 99

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Provide the major sources of external new-product ideas and explain why these sources offer advantages over internal sources.

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