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To Reduce Problems Associated with the Intangibility of the Services

Question 129

Multiple Choice

To reduce problems associated with the intangibility of the services offered by a restaurant,the restaurant owner would be most likely to do which of the following?


A) provide clean tablecloths and cloth napkins for each new customer
B) lower entree prices between 4 p.m.and 6 p.m.
C) empower employees to handle customer complaints
D) offer regular employee workshops focusing on customer service
E) offer a service guarantee to ensure customers that food quality will be consistent

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