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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Product Mix _ Refers to the Total Number of Items
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Product Mix _ Refers to the Total Number of Items

Question 133

Question 133

Multiple Choice

Product mix _ refers to the total number of items a company carries within its product lines.


A) height
B) length
C) width
D) perimeter
E) depth

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