Which of the Following Is NOT a Desirable Quality for a Brand

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

A) It should be easy to pronounce,recognize,and remember.
B) It should suggest something about the product's benefits and qualities.
C) The name should translate easily into foreign languages.
D) The brand should almost always be a long word to get attention.
E) It should be distinctive.