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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Dove Marketers Can Go Beyond the Brand's Cleansing Cream Properties
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Dove Marketers Can Go Beyond the Brand's Cleansing Cream Properties

Question 50

Question 50

True/False

Dove marketers can go beyond the brand's cleansing cream properties and talk about the resulting benefit of softer skin.This is known as product attributes in brand positioning.

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