Multiple Choice
You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called .
A) value profiling
B) differentiated marketing
C) target marketing
D) its value proposition
E) capturing the consumers' attention
Correct Answer:

Verified
Correct Answer:
Verified
Q127: Why might demographic segmentation be the most
Q128: A brand difference is worth establishing and
Q129: Ad man Rosser Reeves believes that firms
Q130: Segmenting voters as either Democrats or Republicans
Q131: The answer to the customer's question "Why
Q133: Neiman Marcus claims superior quality,performance,and style.The owners
Q134: When might be the best time for
Q135: Cheap Heaps Auto specializes in lower quality
Q136: Explain how market variability impacts the choice
Q137: When Pacific Fisheries groups its customers by