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    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When New Port Shipping Uses Segmented Marketing,it Targets Several Segments
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When New Port Shipping Uses Segmented Marketing,it Targets Several Segments

Question 150

Question 150

Multiple Choice

When New Port Shipping uses segmented marketing,it targets several segments and designs separate offers for each one.This approach is called marketing.


A) differentiated
B) undifferentiated
C) individual
D) niche
E) target

Correct Answer:

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