Multiple Choice
Barney Hopkins has compiled a list of things that make segments more attractive.Which one of the following items should NOT be on the list?
A) few substitute products
B) competition with superior resources
C) financial resources
D) relative power of buyers
E) lack of powerful suppliers to control prices
Correct Answer:

Verified
Correct Answer:
Verified
Q93: Jay Bee Promotions tailors its advertising and
Q94: Research about and planning for loyalty status
Q95: As in consumer segmentation,many marketers believe that
Q96: Many firms make an effort to identify
Q97: To evaluate the different market segments your
Q99: Which of the following is NOT a
Q100: Kia offers a new car model with
Q101: Demographic segmentation can be used to divide
Q102: A catalog retailer has identified African- American
Q103: Consumers position products in their minds in