A Catalog Retailer Has Identified African- American Professionals Between the Ages

Multiple Choice

A catalog retailer has identified African- American professionals between the ages of thirty- five and forty- five as the group of customers within the larger market that is a potential market for its products.The retailer plans to direct its marketing efforts toward this group of consumers.The retailer has identified a .

A) target market
B) market aggregation
C) product mix
D) mass market
E) marketing mix