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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    LaGrange Florists Segments Markets into Groups of Nonusers,ex- Users,potential Users,first-
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LaGrange Florists Segments Markets into Groups of Nonusers,ex- Users,potential Users,first-

Question 5

Question 5

True/False

LaGrange Florists segments markets into groups of nonusers,ex- users,potential users,first- time users,and regular users of its flowers and services.This firm uses usage rate as its segmentation approach.

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