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    Principles of Marketing Study Set 7
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    Exam 6: Business Markets and Business Buyer Behavior
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    A Buyer Would Be Most Likely to Review Trade Directories
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A Buyer Would Be Most Likely to Review Trade Directories

Question 58

Question 58

Multiple Choice

A buyer would be most likely to review trade directories in which stage of the business buying process?


A) product specification
B) general need description
C) supplier search
D) problem recognition
E) supplier selection

Correct Answer:

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