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    Principles of Marketing Study Set 7
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    Exam 6: Business Markets and Business Buyer Behavior
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    Which of the Following Types of Factors Influencing Members of a Buying
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Which of the Following Types of Factors Influencing Members of a Buying

Question 69

Question 69

Multiple Choice

Which of the following types of factors influencing members of a buying center are typically the most difficult for marketers to assess?


A) political
B) technological
C) economic
D) organizational
E) interpersonal

Correct Answer:

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