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    Principles of Marketing Study Set 7
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
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    Each Culture Contains Smaller ,Or Groups of People with Shared
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Each Culture Contains Smaller ,Or Groups of People with Shared

Question 12

Question 12

Multiple Choice

Each culture contains smaller ,or groups of people with shared value systems based on common life experiences and situations.


A) reference groups
B) social networks
C) membership groups
D) aspirational groups
E) subcultures

Correct Answer:

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