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    Principles of Marketing Study Set 7
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
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    The Is the Most Important Consumer Buying Organization in Society;the
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The Is the Most Important Consumer Buying Organization in Society;the

Question 11

Question 11

Multiple Choice

The is the most important consumer buying organization in society;the roles and influences of different members have been researched extensively.


A) reference group
B) membership group
C) family
D) subculture
E) social class

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