Multiple Choice
The is the most important consumer buying organization in society;the roles and influences of different members have been researched extensively.
A) reference group
B) membership group
C) family
D) subculture
E) social class
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q6: Applying ,marketers can affect demand for a
Q7: If the consumer's drive is strong and
Q8: Leona purchased two bottles of wine from
Q9: Rashmi Singh always knows about the trendiest
Q12: Each culture contains smaller ,or groups of
Q13: Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of
Q14: For the past 10 years Bill and
Q15: are groups to which an individual wishes
Q16: When a consumer learns about a new
Q131: Social class is based on shared value