Solved

Lexus Works to Keep Customers Happy After Each Sale,aiming to Delight

Question 33

Multiple Choice

Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?


A) purchase decision
B) information search
C) postpurchase behavior
D) evaluation of alternatives
E) need recognition

Correct Answer:

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