Multiple Choice
When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in .
A) brand conviction buying behavior
B) complex buying behavior
C) habitual buying behavior
D) variety- seeking buying behavior
E) dissonance- reducing buying behavior
Correct Answer:

Verified
Correct Answer:
Verified
Q24: People tend to interpret new information in
Q25: Refer to the scenario below to answer
Q26: People change the goods and services they
Q27: Cultural factors exert a broad and deep
Q30: Many subcultures make up important market segments.Examples
Q31: Opinion leaders are also referred to as
Q32: Carrie tends to purchase various brands of
Q33: Lexus works to keep customers happy after
Q105: Online social networks represent an important form
Q121: Commercial sources of information typically legitimize and