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    Principles of Marketing Study Set 7
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
  5. Question
    A Marketer Seeking to Create Brand Familiarity Should Be More
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A Marketer Seeking to Create Brand Familiarity Should Be More

Question 21

Question 21

True/False

A marketer seeking to create brand familiarity should be more concerned about creative ad copy content than ad repetition.

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