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    Principles of Marketing Study Set 7
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
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    People Tend to Interpret New Information in a Way That
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People Tend to Interpret New Information in a Way That

Question 24

Question 24

Multiple Choice

People tend to interpret new information in a way that will support what they already believe.This is called .


A) selective distortion
B) selective retention
C) selective perception
D) selective attention
E) selective attitude

Correct Answer:

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