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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Walmart Sends a Trained Observer to Watch and Interact with Customers
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Walmart Sends a Trained Observer to Watch and Interact with Customers

Question 142

Question 142

Multiple Choice

Walmart sends a trained observer to watch and interact with customers as they shop in a Walmart store.This is an example of _.


A) survey research
B) secondary research
C) descriptive research
D) experimental research
E) ethnographic research

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