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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    In CRM,techniques Are Used to Sift Through Data and Dig
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In CRM,techniques Are Used to Sift Through Data and Dig

Question 133

Question 133

Multiple Choice

In CRM,techniques are used to sift through data and dig out interesting findings about customers.


A) customer loyalty management
B) value network
C) data warehousing
D) customer strategy
E) data mining

Correct Answer:

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