Your Colleague Is Confused About Using the Marketing Research Process,as

Multiple Choice

Your colleague is confused about using the marketing research process,as he knows that something is wrong but is not sure of the specific causes to investigate.He seems to be having problems with ,which is often the hardest step to take.

A) selecting a research agency to help
B) determining a research approach
C) developing the research plan
D) defining the problem and research objectives
E) C and D