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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Observational Research Is Best Suited for Gathering Information
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Observational Research Is Best Suited for Gathering Information

Question 56

Question 56

Multiple Choice

Observational research is best suited for gathering information.


A) secondary
B) dependent
C) exploratory
D) competitive
E) causal

Correct Answer:

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