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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Fredia Pellerano Has Just Discovered the Major Advantage of Survey
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Fredia Pellerano Has Just Discovered the Major Advantage of Survey

Question 51

Question 51

Multiple Choice

Fredia Pellerano has just discovered the major advantage of survey research.She reports to her supervisor that the advantage is its .


A) interactive design
B) simplicity
C) flexibility
D) ease of completion
E) understandability

Correct Answer:

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