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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    Focus Group Interviewing Is a Research Tool for Gaining Insights
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Focus Group Interviewing Is a Research Tool for Gaining Insights

Question 77

Question 77

Multiple Choice

Focus group interviewing is a research tool for gaining insights into consumer thoughts and feelings.


A) qualitatitve
B) competitive
C) secondary
D) quantitative
E) causal

Correct Answer:

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