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Your Marketing Department Is Attempting to Improve Strategic Decision Making,track

Question 49

Multiple Choice

Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for your department to use?


A) the Internet only
B) competitive marketing intelligence
C) company reports only
D) external databases only
E) internal databases

Correct Answer:

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