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    Principles of Marketing Study Set 7
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    You Have Just Identified the "Touch Points" of the 400
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You Have Just Identified the "Touch Points" of the 400

Question 29

Question 29

True/False

You have just identified the "touch points" of the 400 best customers in your database.At this point,you want to manage detailed information about each of them to maximize customer loyalty.You should use customer relationship management (CRM).

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