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    Principles of Marketing Study Set 7
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    Exam 3: Analyzing the Marketing Environment
  5. Question
    Value Marketing Is the Strategy of Offering Consumers
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Value Marketing Is the Strategy of Offering Consumers

Question 26

Question 26

Multiple Choice

Value marketing is the strategy of offering consumers .


A) luxury quality at a high price
B) high quality at a high price
C) lesser quality at a low price
D) reasonable quality at a fair price
E) little quality at a low price

Correct Answer:

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